一、应用内包含检查更新功能

iOS 应用的版本更新必须统一通过 App Store 进行，自己的 App 内不能包含提示更新功能。从2015年3月起，所有包含检查更新功能的 App 都会被拒绝上架。

附被拒理由原文：

Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference.

Next Steps

Please remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.

二、使用第三方登录时未做安装检测

接入第三方登录要检测是否安装了第三方客户端，未安装时不要显示对应按钮。2015年9月之前，通常可以采用判断未安装则隐藏登录按钮的方式。但目前隐藏按钮的方式也可能被审核拒绝，QQ 和微博提供了 web 登录的方式，如果判断未安装，需要允许用户使用 webview 的登录方式。苹果在条款中有声明不允许 iOS 应用的正常使用需要依赖另外一个 App。

附被拒理由原文：

We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications.

Next Steps

If you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.

三、采集设备 IDFA 但应用没有广告功能

从2014年2月起，Apple 开始拒绝采集 IDFA (identifier for advertising) 却未集成任何广告服务的应用进入 App Store。如果 App 本身没有广告，可以在审核的时候显示一个 Banner 广告，并且放在比较明显的位置，审核通过后关掉即可。

附被拒理由原文：

We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines.

Specifically, section 3.3.12 of the iOS Developer Program License Agreement states:

"You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier."

Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.

四、包含UGC（用户产生内容）却没有提供用户协议及举报功能

如果你的 App 内有发帖等功能，必须提供用户协议以及内容举报功能，否则就会被审核拒绝。

附被拒理由原文：

We found your app enables the display of user-generated content which may become sexually explicit. Therefore we ask that you put the following precautions in place, to ensure your app remains in compliance with the App Store Review Guidelines.

• Use Moderators to flag and remove inappropriate content

• Require that your users agree to terms (EULA) and these terms must be clear that there's no tolerance for objectionable content

• Users need a way to flag or report objectionable content and users generating this content

• Developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content

• Developer needs a method for ejecting users who violate the terms of the EULA

Please keep in mind that it is not sufficient for the user to report an issue through a general user feedback / 反馈 or like/dislike feature of the app. Please ensure that the contents that may become objectionable have a reporting or flagging mechanism readily accessible by the user to allow the user to promptly report or flag the issue and clearly identify the offending content.

五、上传的应用截图没有使用真实的应用截图

应用程序的名称、描述、截图或者预览与应用的内容和功能不相关将会被拒绝。有 App 因为应用截图使用的是自己设计的插画而被审核拒绝。

附被拒理由原文：

We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We've attached screenshot(s) for your reference.

Next Steps

Please revise your screenshots to demonstrate the app functionality in use.

六、应用必须使用邀请码才能注册使用

苹果要求应用不能限制只有部分用户可以使用。

附被拒理由原文：

Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference.

Next Steps

Please revise your app to remove any functionality that limits who can use the app.

七、应用内出现第三方移动平台的名字或图标

一直以来，苹果都不允许iOS开发者在进行软件描述时提到 Android 版本，而自从2015年4月起，在 App 内、截图等任何地方提到安卓、Android 的文字、图标、系统界面都会被拒。曾经有电商 App，因为出现了售卖三星安卓手机而被拒。。。

附被拒理由原文：

We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines.

Specifically, your app mentioned other platforms, such as Android.

Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.

八、使用不规范的苹果相关词汇拼写、出现苹果的负面新闻

如果涉及到苹果的商标或者词汇，一定一个字母都不能错，包括每个字母的大小写。 例如将 iPhone 写作 iphone、iPad 写作 IPAD ，都可能被拒。另外如果资讯类 App 一定要注意应用内是否包含类似 iPhone 越狱、下一代 iPhone 预测等内容，如果出现会被审核拒绝。

附被拒理由原文：

九、应用内涉及到抽奖的运营活动，未声明与苹果官方无关

App 里有实物奖励的话，不能使用苹果产品（例如 iPhone 、iPad 等）作为奖品。另外一定要声明，奖励由本公司提供，与苹果官方无关。

附被拒理由原文：

Your app includes a contest or sweepstakes but it does not:

• Indicate that Apple is not involved in any way with the contest or sweepstakes.

Next Steps
It is necessary to:

• Include official rules of the contest or sweepstakes in the app

• Include an explicit statement in the contest or sweepstakes rules specifying that > Apple is not a sponsor

• Ensure that the contest or sweepstake prizes are not Apple products

十、没有提供恢复内购的方法

增加一个“恢复购买记录”的按钮即可。

附被拒理由原文：

We found that your app offers In-App Purchase/s that can be restored but it does not include a “Restore” feature to allow users to restore the previously purchased In-App Purchase/s.

To restore previously purchased In-App Purchase products, it would be appropriate to provide a “Restore” button and initiate the restore process when the “Restore” button is tapped.

十一、诱导用户好评

使用弹窗引导用户五星好评，或者出现“给我们好评”的按钮都会被审核拒绝。

附被拒理由原文：暂缺。

十二、未注册时不能使用跟用户信息无关的功能

对于资讯等 App，在没有进行与账号相关的操作时，却强行让用户登录，甚至不登录就无法看到任何内容，有可能会被拒绝。

附被拒理由原文：

We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.

Specifically, your app forces users to login before they can read the news.

We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user.

Next Steps

User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.

十三、iPhone 应用在 iPad 上不能正常显示

iPhone程序必须不经修改就能以iPhone分辨率和2倍iPhone 3GS的分辨率在iPad上运行。即使你的App 只为 iPhone 用户提供，在 iPad 上也必须能够正常显示，否则审核会被拒绝。

附被拒理由原文：

We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Specifically, the buttons at the bottom of the app are inaccessible when running on iPad.

Next Steps

Please revise your app to ensure it runs at iPhone resolution on iPad.

十四、侵犯第三方版权

对于视频、音乐、图书类的应用很容易因为这一条而被拒。另外应用内最好不要出现第三方的商标，例如运营商的Logo、影视公司的 Logo 等。

附被拒理由原文一：

We found that your app allows users to download music without authorization from the relevant third-party sources.

We’ve attached screenshot(s) for your reference.

Next Steps

Please provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app.

附被拒理由原文二：

Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference.

Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party's rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.

Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.

十五、应用截图、名称、描述等出现不雅词汇

在应用截图、名称、描述等任何地方出现例如诸如 牛逼、绿茶婊、无节操、逗比 等词汇，都会被苹果审核拒绝。

附被拒理由原文：暂缺。

十六、应用出现 beta版、测试版字样

不要过度谦虚地在启动画面或者应用名称上加上"beta"字样，苹果不允许测试版产品上架。

附被拒理由原文：

Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines.

To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).

If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.

十七、注册缺少隐私政策被拒

如果应用包含注册功能，注册页面必须提供隐私说明协议按钮或者链接。另外在 iTunes connect 提交新版本的时候，Privacy Policy URL 必须要填写。

附被拒理由原文：

We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.

Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.

十八、应用出现崩溃、加载失败等 bug

审核期间出现崩溃会导致审核被拒。另外审核期间，务必保证服务器稳定，避免审核人员审核时出现内容加载失败的情况，导致被拒。

附被拒理由原文：

We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks.

Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information.

It would be appropriate to revise such issue(s) in your application.

Next Steps

Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.

十九、应用描述、截图和应用功能不符

附被拒理由原文：

We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.

Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.

It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.

二十、应用包含应用推荐功能

附被拒理由原文：

The 应用推荐 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.

Next Steps

Please remove the 应用推荐 feature from your app.